This compact concept was developed in just a few days as a response to a design challenge: how might Albert Heijn use a digital product to optimize inventory, increase cross-selling opportunities, and minimize food waste? The result is an app that helps supermarkets run more efficiently while enabling customers to save money by making smarter use of what they already own.

Shoppers log the items in their fridge or pantry, and the app generates tailored recipe suggestions based on those ingredients, encouraging more sustainable cooking habits and strengthening long-term customer loyalty.